- What: FTC begins enforcing Take It Down Act for nonconsensual deepfakes
- Impact: Online platforms must remove deepfake media within 48 hours of a victim's notice
Government Regulations FTC begins enforcing Take It Down Act for nonconsensual deepfakes May 15, 2026 Share By SC Staff (Adobe Stock) The Federal Trade Commission (FTC) is set to begin enforcing a key provision of the Take It Down Act on May 19, requiring websites and online services to remove nonconsensual deepfake media within 48 hours after a victim’s notice, or risk fines and FTC investigation, with further coverage provided by CyberScoop. The Take It Down Act mandates that online platforms remove nonconsensual intimate imagery and AI-generated "digital forgeries" within 48 hours of a victim's report. Failure to comply can result in significant fines, with a maximum civil penalty of $53,088 per violation. The FTC, led by Chair Andrew Ferguson, has sent letters to major tech companies, including Meta, Google, and X, outlining enforcement expectations. Companies must establish clear and accessible reporting mechanisms for victims, including those without accounts, and display their removal policies prominently. The FTC also recommends implementing hashing technologies to prevent content from reappearing and collaborating with organizations like the National Center for Missing and Exploited Children. While the law aims to protect vulnerable individuals, particularly children, concerns have been raised about the FTC's capacity to effectively regulate content moderation at such a large scale. Experts note that the substantial penalties incentivize platforms to err on the side of caution, potentially leading to the removal of legitimate content to avoid violations. Source: CyberScoop SC Staff Related Government Regulations South Staffordshire Water fined nearly $1.3 million over data breach SC Staff May 13, 2026 The cyberattack on South Staffordshire Water Plc was initiated through a phishing attempt that allowed attackers to install undetected malware for nearly two years. Security Operations CISA urges critical infrastructure to plan for prolonged service delivery during emergencies SC Staff May 8, 2026 CISA is warning that state-sponsored hackers, specifically Chinese groups known as Salt Typhoon and Volt Typhoon, pose a continuous threat to vital sectors such as electricity, water, and internet services. Security Operations India’s securities regulator warns of AI-driven cyberattack risks SC Staff May 8, 2026 The Indian regulator's advisory specifically addresses the risks posed by AI-driven vulnerability identification tools, such as Claude Mythos. Get daily email updates SC Media's daily must-read of the most current and pressing daily news Business Email By clicking the Subscribe button below, you agree to SC Media Terms of Use and Privacy Policy . Subscribe Related Terms Business Impact Analysis (BIA) British Standard 7799 Chain of Custody Competitive Intelligence Data Custodian Due Care Due Diligence You can skip this ad in 5 seconds